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Press release: Pop up shop success helps wildlife

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Local resident Cheryl Wilde, organiser of a pop-up shop experiment in Maidenhead, together with her team of volunteers have raised over £8,000 to support the work of one the UK’s leading wildlife charities, People’s Trust for Endangered Species (PTES).

With no previous experience of shop management, Cheryl and friend Ginny Williams, who have sold donated goods for the past seven years giving the proceeds to 30 different animal charities, approached PTES with the idea of a pop-up boutique after the realisation that they had an abundance of good-quality stock to sell.

PTES was thrilled with the prospect of the pop-up shop experiment and gave the duo the green light to set up on Maidenhead High Street, at a site opposite Nicholsons Shopping Centre. The shop opened at the end of March, initially for six weeks.

Cheryl explains: ‘The shop is like a mini-department store, with a team of 12 volunteers ranging from 30 to 80 years old, brought together by a mutual love for animals and drive to do something for their local community. The pop-up shop has been so successful, we will continue to stay open until the end of June and possibly beyond.’

Open from Tuesday to Saturday, the vibrant and well displayed shop is selling a wide-range of quality fashion items, from high street to designer labels, vintage clothes and an eclectic mix of collectables and practical items for the home.

Jill Nelson, CEO of PTES says: ‘We are enormously grateful to Cheryl and her volunteers, as well as all their customers who have helped raise much needed funds to protect our endangered wildlife. It’s so impressive to have made such an impact in Maidenhead so quickly. Do pop over, show your support and find some truly unique goodies before you miss your chance!’

For further information, interview requests, or images please call Jake Baker or Jane Bevan at Firebird PR on 01235 835297/ 07977 459547 or email

Notes to Editors:

PTES is a UK conservation charity created in 1977 to ensure a future for endangered species throughout the world. Working to protect some of our most threatened wildlife species and habitats, it provides practical conservation support through funding research and internships; providing grant-aid for world-wide and native mammals species conservation; supporting education, training and outreach programmes; and driving public participation via wildlife monitoring surveys, publications, campaigns and events. Priority species and habitats include hazel dormice, hedgehogs, water voles, noble chafer and stag beetles and traditional orchards and native woodlands.


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